Guwahati, In order to facilitate the tea traders of North East in business
networking in low tea drinking states, Tea Board India in association with Indian . Chamber of Commerce (ICC) organised a webinar with a focus on Uttar Pradesh recently.The objective of the webinar was to convert low-tea drinking states of India into promising markets? where the potential for consumption of tea is high.This is the first virtual meet of the series of 4 meets to be organised for Uttar Pradesh, Bihar, Jharkhand and Odisha markets. The meet was attended by wholesalers and retailers from the UP and NCR Region.It was an attempt by the Tea Board and ICC to aggressively promote tea brands from the northeast in the domestic and international markets, the statement said.Tea is the official state drink of Assam, which is going to complete 200 years of its existence in 2023 and this message is being widely circulated in every possible manner.MK Saharia, Chairman, ICC, Northeast, said that tea has been an industry which
gives direct employment to 1.3 million peoples half of them being women apart from traders, brokers, packeters and retailers.It is a sector with great employment opportunities not only in the northeast but also in UP.KK Dwivedi, Commissioner & Secretary, Assam, highlighted that the Assam government has always been giving special attention to the tea industry.”Assam government will be giving a special package to tea planters producing speciality tea like green tea, organic tea, white tea etc,” he said.The Deputy Chairman of Tea Board of India PK Sahoo stressed popularizing Assam Tea as it is world-famous and it is not simply a drink made from some green leaves but a healthy beverage for human life.