Patna: Ahead of Bihar Assembly election results on Tuesday, it has emerged that the grand old Congress Party invested more than others in reaching out to voters through the popular social media platform Facebook in the last one month.
According to data from Facebook Ad Library, the Indian National Congress (INC) Bihar page spent Rs 61.5 lakh on 1,268 ads on Facebook during October 8-November 6. Compared to this, the spending on Facebook ads by the Bharatiya Janata Party (BJP) Bihar page was less than half of Congress during the same period. The BJP Bihar page spent Rs 26.9 lakh, while the Janata Dal (United) spent Rs 24.1 lakh during the period. Thus in terms of Facebook ad spends in the past one month, the combined spending of the ruling Janata Dal (United)-Bharatiya Janata Party (JDU-BJP) coalition did not match that of the Bihar Congress page alone.