New Delhi, Union Commerce and Industry Minister Piyush Goyal on Sunday exhorted traders community to fully contribute towards the Aatamnirbhar Bharat campaign as good quality products made in India will usher in economies of scale, thereby lowering prices, and also making products competitive in the international markets.Speaking to the traders’ fraternity on the occasion of the National traders’ day through virtual interaction, he said that they should undertake Customer Awareness drive to make people buy make in India goods. He also called upon them to act as the whistleblowers, in exposing the unscrupulous traders and businessmen who are hell-bent on importing poor-quality goods from unfriendly countries.Mr Goyal said, ”Trading community will benefit a lot from the AatamNirbhar Bharat campaign, as good quality products made in India will usher in economies of scale, thereby lowering prices, and also making our products competitive in the international markets. This will lead to more employment opportunities and prosperity of the people and more purchasing power.” He said that the Government has already put restrictions on many imported items, which can be easily produced in the country like Agarbati, Sports goods, TV, telephone and tyres. He estimated that almost 10 lakh crore worth of imports can be easily substituted with the indigenously produced goods. He asked the traders to push for the PM’s clarion call for “Vocal for Local”.Mr Goyal lauded the role of traders during the Covid pandemic, and particularly the lockdown period, by rising to the occasion, and ensuring the availability of essential goods in every nook and corner of the country. He said that Prime Minister Narendra Modi has also recognized the important role played by the traders in the difficult times, and mentioned the same in maan ki baat. He said that traders have acted as important bridge between the consumers and producers.